Pixie Trix Comix & Hiveworks Community

Anyone heard of this and know what it's about?

http://idolvine.com/

The article talks about an "online remote digital signing and virtual tour platform" but I HAVE NO IDEA what that means in practical terms. On the other hand, Neil Gaiman, Svetlana Chmakova, and Bryan Lee O'Malley's names are attached to it, as is Margaret Atwood, so maybe it's worthwhile?

???? It seems like some form of witc--- video chat with authors and then they sign an Ebook or a digital signature. I'd assume you get like 30 seconds or 2 minutes to have a video chat with your idol then they bust a autograph for you on their tablet...sounds kinda ghey though...